AfriCarGroup , part of Emerging Classifieds Ventures , an Australian startup, leader in operating online
marketplaces for cars and real estate in early stage emerging markets around the world, managing
more than 110 websites in 90 different countries, has launched the first online marketplace for cars in
Nigeria, called Carnaija.com .
The online website allows local individual sellers as well as car dealers to easily, quickly and securely sell
their vehicles (cars, motorbikes and trucks) using the platform, and finding buyers more quickly than
With an experience gained through other frontier markets around the world, AfriCarGroup is offering
local car dealers a SaaS CRM platform for local car dealers to better manage their inventory as well as
their leads , and become more efficient in the way they manage their sales, prospects and customers.
With more than 12 millions cars currently on the roads of Nigeria , second hand cars is a booming
business in the country, as anyone can see in the streets of Abuja nowadays. Those cars being a mix of
local second hand cars and imported ones coming from various parts of the world. Carnaija.com allows
individual local sellers as well as professionals to find their buyer in a more efficient way, using the
efficiency of the online platform and its ecosystem, including its social network presence.
Sellers can use the website’s different advertising options to promote their listings and sell their goods
faster, with a mix of online advertising and social media distribution. Carnaija.com is available for
desktop users as well as mobile phone users, as more than 46% of Nigeria’s internet users use it with
their smartphones .
With now about 94 million internet users in Nigeria , including more than 12% of the country
population on social medias (about 24 million users), Nigerians are more and more using online services
to buy and sell goods. Social media users in Nigeria have grown by 26% since January 2018 , which
shows that the country’s social media development keeps progressing fastly.
Online platforms like Carnaija.com allow local users to get more efficient in buying and selling goods
locally, as well as bringing them more transparency in prices, more options and better prices, and
bringing more trust in the transaction.
Emerging Classifieds Ventures and AfriCarGroup are operating similar platforms for cars and real estate
in other emerging markets around the world, and see the use of these platforms as a global trend.