… Unveils 3D-Enabled Printing Corporation Billboard
Lagos State Commissioner for Information and Strategy, Mr. Gbenga Omotoso has challenged the youth population to be creative and ingenious in coming up with novel initiatives that will add value to their immediate environment and the State as a whole.
The Commissioner gave the charge during the unveiling of a 3D-enabled Billboard constructed by some National Youth Corps (NYSC) members serving with the Lagos State Printing Corporation as a way of enhancing the viability and the visibility of the establishment.
Omotoso stated that organisational branding has become indispensable for the 21st-century economy and commended the novelty of the Corps members for initiating the idea of repositioning the organisation before its numerous publics through the modernised billboard.
He also applauded the General Manager of the Corporation, Mr. Kola Peregrino for providing a platform for the Corps members to contribute their quota to advance the realisation of the mandate of the organisation, expressing the belief that the initiative would further encourage staff of the organisation to continue to give their best to sustain the new image and outlook of the Printing Press.
In his words, “This newly reconstructed billboard symbolises a lot of things. It is specifically for branding and perception but beyond that, it should also challenge the workforce to work harder and increase their productive hours”.
“This, in my own view, should challenge other youth to channel their energy to something intellectually demanding rather than investing their time in frivolities”, the Commissioner asserted.
The General Manager, Mr. Kola Peregrino, in his remarks, lamented the low patronage experienced by the corporation in the past, adding that he was challenged by the advice given by the Honourable Commissioner to improve the image and publicity of the Agency upon his assumption of office late last year.
Peregrino described the new signage as one of several other steps that would still be unveiled by the corporation to improve its perception by customers, adding that the printing outfit is richly equipped with global standard technology and expertise to deliver world-class printing services in Nigeria ahead of all existing competitors within the industry.
Speaking on his vision for the corporation, he revealed that since his assumption of office last year, his principal focus has been on how to reposition the printing outfit for all-round excellence ahead of other competitors, not only in terms of quality services but also to create a beautiful and serene environment for staff.
“We, therefore, started with the refurbishment and modernisation of the Press Hall which has since become the toast of the Corporation and all our esteemed customers, making the entire work environment comfortable for diligence”, the General Manager said.
He emphasised that the Printing Corporation is now well-positioned to partner with individuals and corporate organisations when it comes to printing jobs for good customer service delivery.
The Team Lead of the three NYSC members who designed the 3D-Billboard, Dayo Ogundipe, thanked the General Manager for the opportunity given to them to explore their technological know-how and add to the growth of the corporation.
He described the billboard as multipurpose signage that will attract customers to the agency through its colourful designs and lighting.
“Apart from the aesthetics of the billboard, the social media platforms of the corporation had been embedded into the design to provide a form of contact and feedback mechanism for the Agency”, Ogundipe stated.